Chrissie Lam: Love Is Project
Hi! I’m Chrissie Lam—the founder of Love Is Project. In 2012, I left my job in corporate fashion and moved to Kenya where I met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. Blown away by their craft and compassionate community, I worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE.
Why LOVE? Well, in a world that can feel heavy, divided, and discouraging at times, there is only one thing that helps us to thrive—LOVE. It’s the single common thread that connects us all. So, with one small idea and one bracelet, I founded Love Is Project.
I believe LOVE is passion for what you do. Love Is Project is truly a labor of LOVE. Between my mother, Gladys Lam, and myself, we singlehandedly run this organization full-time. We are the definition of a scrappy, big-hearted start-up always looking to meet the moment and jump in to help where we can. Powered by LOVE and a tribe of collaborators, mentors, friends, and a worldwide support system, Love Is Project exists. ♥
Join me as we help improve the lives of people around the world through the power of LOVE.
About Love Is Project…..
With each bracelet sold, Love Is Project empowers thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead.
What started as a personal passion project, blossomed into a global movement. At first, we just worked with artisans in Kenya, Indonesia, and Ecuador because all three countries sit on the equator line—symbolizing how LOVE connects us all, through one global rotation.
However, we now work with artisans in 10 countries and provide jobs and new opportunities to 2,000 female artisans across the globe. One bracelet at a time, we’ve been able to impact the lives of thousands through job opportunities, financial freedom, and charitable donations. We believe in meeting the moment whenever a community needs our support.